Philadelphia to Host Pharma Marketing Congress

Organized by the International Institute of Research (IIR, New York, NY, USA), the congress will offer more than 60 industry leaders addressing the most important issues in pharmaceutical marketing today.

The congress features plenary sessions, interactive workshops, panel discussions, and case-based presentations, led by senior-level marketing and business executives from Pfizer, Eli Lilly, AstraZeneca, Boehringer Ingelheim, Novartis, Roche, Johnson & Johnson, and Pharmacia. Speakers will present the latest pharmaceutical marketing strategies, trends, and technologies for marketing to consumers, professionals, and managed markets. Programs will be designed for all members of brand and product teams as well as senior-level marketing, sales, strategic planning, and business development- executives, and communications professionals. The congress will also offer exhibits and receptions.



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Pharma Marketing Congress